Yanolja is a large online travel agency in South Korea and it now announced a partnership with MiL.k in order to enable offering rewards to customers. The rewards will be offered in digital currencies.
The news practically marks the launch of Yanolja Coin, which is not crypto. This should happen in the following month and the goal is to reward users of the platform. The Yanolja Coins can be converted into Milk Coins, which is the native currency of the MiL.k blockchain platform.
MiL.k Alliance CEO, Jayden Jo, declared:
“By participating in MiL.k Alliance, service companies will increase the utility of their reward points, which is a clear benefit for their customers. As more and more partners are onboarded, the MiL.k platform will function as an effective marketing tool where the partner companies can run co-promotions and events targeted at the platform’s huge customer pool.”
There is also a partnership between MiL.k and Delivery Car, which is a car-sharing platform, and Seoul Airport Limousine, which is an airport bus service. Yanolja’s head of marketing, Seokhwan Kang, said:
“I’m expecting the alliance will provide a wide range of benefits to our customers because MiL.k Alliance has a number of partnerships in the travel and lifestyle sectors, for example, with a duty-free store and car sharing platform.”
Blockchain companies now work hard and strategize to bring in traditional customers so digital currency reward programs keep getting more and more popular. As an example, Reddit now tries to offer a rewards system that is Ethereum-based for users. Purse.io was almost bankrupt and now is stronger than ever thanks to its Bitcoin rewards program.