PepsiCo, the food and beverage giant, recently finished its blockchain trail, with a really good result: an increase of 28% seen in the efficiency of the supply chain. The official name of the project is “Project Proton”, with a trial that was started in order to see if the blockchain can address the challenges of the industry seen in programmatic advertising.
Mindshare, the media agency that partnered with PepsiCo for Project Proton, announced this news. It declared that it helped with the trial that carried out programmatic end-to-end supply chain reconciliations, all taking advantage of the blockchain platform of Zilliqa. Proton practically compared the control budget with a test budget in order to see what is more effective.
The smart contracts of Zilliqa were utilized to automate the supply chain. Mindshare issued a statement saying:
These smart contracts reconcile impressions that are delivered from multiple data sources with payments facilitated using the international Native Alliance Token (NAT) all in near real time, resulting in major efficiency gains and complete transparency for the brand owners.
Results appeared and showed that there were efficiency increases seen in viewable impressions and campaign running, all through smart contracts, as opposed to not using the smart contracts.
PepsiCo also partnered with Rubicon (advertising company), MediaMath (programmatic marketing technology firm) and Integral Ad Science (media firm).
Project Proton happened during March and was conducted in Asia Pacific. A second trial run will be run with extras included, like performance metrics and publisher payments. PepsiCo’s Farida Shakhshir, director of consumer engagement, said:
The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact.
As you can easily imagine, the support of PepsiCo can be huge for blockchain technology as a whole. This type of validation can be wonderful for the future of cryptocurrencies and blockchain as a whole.
